PROJECT BRIEF
Project Description: Design/illustrate a tabloid size, full-page newspaper ad promoting energy drink to women.
Sender (client): Femme Vitale energy drink
Message: Femme Vitale will give you the energy to do anything/ accomplish anything. low sugar/calories, calcium, vitamins, antioxidants.
Audience: Women/busy women
Purpose/Objectives: Persuade women to believe Fem Vital energy drink will solve their fatigue problems and will be good for them at the same time. Convince them they need Fem Vital energy drink.
Specifications: Full page tabloid size 11x17 portrait color newspaper ad (120-150dpi). Ad to include text message -headline subhead/ call to action, brand logo, and web site url.
Design Concept/Thematic Statement: Busy women, Moms, Working Moms multitasking. Ideal mom, 1950’s-60’s icon.
Visual Research
Mind Diagram/ Thumbnails
Tight Roughs
Tight Comp
Final
